Google Users - You're The Product, Not The Customer

The old adage goes that if you're not paying for a product, then by default you are the product. A perfect example of this is Google and its consumer services - search, YouTube Gmail etc. Google of course makes squillions of dollars serving up advertising to users of these free products. This advertising can be highly targeted precisely because Google tracks users history. Microsoft has built an entire marketing campaign, "Scroogled", to make Gmail users aware of this fact.